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Liat Ben Senior MSc; MBA
Fractional Marketing Lead
Strategic Marketing For Early-Stage Biotech & Medtech Startups
Services
Messaging & Brand Strategy
Clarify your story—for customers, investors, and partners.
Go-to-Market Planning
Define your ICP, map the buyer journey, and prioritize high-impact channels.
Content Development
From technical explainers to one-pagers, website copy, decks, and more
Campaign Strategy and Execution
Plan, launch and optimize email, paid, and organic campaigns (Meta Business Suite, LinkedIn, Google Ads).
Conference & Event Strategy
Make the most of key industry events with end-to-end event marketing support.
Media Relations & PR
Secure earned media, craft press releases, and manage strategic communications with industry publications and analysts.
AI-Powered Marketing Automation
Implementing AI tools to streamline campaigns, enhance personalization, and drive scalable growth.
Media Gallery
About me
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I’m a strategic marketing leader with over a decade of experience helping healthtech, diagnostics, wellness, and healthcare companies grow—and grow smarter. From scaling startups to supporting SaaS platforms and clinics, my focus has always been the same: blending thoughtful strategy with hands-on execution to turn complex solutions into clear, compelling stories that drive real results.
With an MBA and a Master’s in Biology, I’ve built a career at the intersection of science, storytelling, and strategy—translating technical complexity into marketing that moves people to take action. I’ve partnered with brands across fertility, women’s health, and diagnostics, building lifecycle campaigns, full-funnel strategies, and content ecosystems that not only attract audiences but convert them.
Outside of work, I’m a lifelong learner, a visual thinker, and someone who’s endlessly curious about how great ideas spread. I live in Toronto with my three kids, where there’s never a shortage of creativity—or chaos—to keep me inspired.